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Do You want to use advanced SMS Marketing techniques in 2022? Here are the SMS marketing trends you need to know to start with
A normal individual spends around five to six hours per day on their cell phones for their personal, work chats, calls, and browsing applications. In addition to this include exercises like shopping and eCommerce
Whether it's checking an order update, it’s a delivery update, talking with client care for payment-related & other categories, people now prefer to receive communication from brands via means of SMS notification. Clients are more liable to answer text messages.
Why? Because SMS is fast, quick, short, and personal
Every business either E-commerce, FMCG, Hospitality or Banking uses SMS Marketing for SMS Notifications, alerts, OTP, and many more
5 Marketing Trends to follow for your Business Growth
All sectors are using currently Transactional SMS for OTP messaging, transactional related notifications, order confirmation or an announcement for the annual sale. SMS Marketing has become the most preferred channel of communication between customers and brands.
It is helpful, speedy, quick and instant. All these factors make it an easy communication channel to follow and keep up with
SMS open rate is higher than Emails. It’s more than 96% while the email open rate goes to 5 to 20% only in some cases.
According to the research, the SMS open rate is 4x that of email. While email was earlier chosen as the picked strategy for organizations to communicate with clients it has been replaced and taken over by SMS.
SMS has become the top giving revenue generation model in 2022. It’s being used in all business verticals whether to welcome a new customer, nurture a lead, to offer something to customers SMS has played a crucial role in business growth and customer communication
One of the most powerful benefits of SMS is that it is a conversational platform. Also, thus, it functions admirably for customer service.
For example, if you enable two-way SMS conversations, customers can ask questions to you via text. 50% of customers use text to interact with customer support.
SMS allows the possibility of engaging the customer by driving the conversation in the direction of a sale by giving brand visibility and offering related messages to customers.
Just like email and social media, brands are becoming incredibly competitive over SMS. Every brand wants to attract customers’ attention via SMS and turn their SMS strategy into returns
The capabilities and benefits of SMS marketing are rising.
Explore the services now and cater your customers with the best communication platform. For more info contact at info@vispl.in
